The Singapore Sports Hub is a fully integrated sports, entertainment and lifestyle hub in heart of Singapore. It was built in 2014 to host sporting and entertainment events and other free-to-public offerings.

I was hired as the Creative Manager of the Singapore Sports Hub to built on the brand Identity. In the beginning there was just the logo and not much anything else to go along. I had to set strict brand guidelines, manage stake holders and partners and internal teams. 

Once branding is done, my job role including creating monthly assets and branding materials for in-house programs.  

The 2 such event included the SG50 National Day celebration at the Sports Hub itself and the first Waterfest event at the Sports Hub. 

I have to create the key visuals, asset library and guideline on how to use the creative for the events.